With Instagram Stories reigning supreme, the Instagram feed is no longer the only way of engaging the audience and standing out among the crowd. Instagram Stories now boasts of millions of active users regularly.
So, there is this scope of connecting with their audiences at two different places on the same platform for brands and businesses. Of course, you cannot afford to waste this opportunity by using dull visuals and boring Stories, do you?
Some tips that can help you create catchy and effective Instagram Stories for captivating the audiences’ attention are here. They will help you create top-quality videos that will get your followers to come back repeatedly for viewing the same. Here you go:
- Use a Storyboard
You can use Instagram Stories in several ways. Stories are one of the best ways of engaging with the audience, either by promoting something new or by sharing the new features of a product or a service. And yes, they also do not need to be polished and professional.
This means that you can go for behind-the-scenes footage, iPhone photography, and live videos without worrying about whether they will match the remaining content or not. The best way of getting started is by using a storyboard that will help you plan out the entire story before starting with the design.
You can create a storyboard showcasing how to use a certain service or product. If you promote your blog post, create a storyboard around different points or tips that entice the viewers to click through.
There are endless possibilities for you to try out. Just have the right plan in place, which will ease the entire design procedure for you.
- Use the Colors and Fonts of Your Brand
Just remember, everything that you create should be right on brand, and this also applies to your Instagram Stories. Set your brand kit to go with everything – the fonts, color codes, and logo.
Putting in the colors and the fonts of your brand will create brand awareness when followers keep scrolling through the stories. This way, they will get accustomed to your brand design and graphics.
So, whenever they come across any one of your graphics, they will automatically know it comes from your company. They will not even take the burden of seeing your username.
- Add a Lot of Beautiful Images
Your stories don’t need to be filled with graphic design elements. Using a lot of beautiful images here and there consistently can also be a good idea. One of the best things about Instagram Stories is everything published here needs not to be professional and quality-based.
You can use your smartphone to take a few behind-the-scene images right when using the platform. Not to mention, the free stock images are available for use as well. When choosing images, just ensure going for the ones relevant to your products and services or the content you are sharing.
- Why Not Consider Boomerangs?
For the uninitiated, boomerang is an app owned by Instagram, and it has been incorporated into their Stories directly. Just open the Stories camera, and you will have access to boomerang. It is a 1 to 2 seconds clip lopping in.
Boomerang is a fun way of creating catchy and effective Instagram content. You can use boomerangs in place of images now and then for adding a bit of personality to your Stories.
- Text Shadows Also Work
The in-app design elements available on Instagram can also be used very creatively. Like you have the option of adding text-shadow in the Stories creation dashboard simply by adding two layers of different colors to the text.
Just type in text in either a dark or light shade and place it where you want the text to appear in your Stories. Practice the same thing with the main shade and place it on top of the shadow at a slight angle.
Using text-shadow is a fun way of adding text over top of a video or photos that you took on Instagram. This is an easy and quick way of designing your Instagram Stories even before publishing the same.
- Use Symbols for Creating Design Elements
There are different types of font options available on Instagram Stories. They are modern, classic, neon, strong, and typewriter. So, you can give different styles to the symbols and the letters you use in your Instagram Stories.
You can rotate the letters and the symbols, blow them and give them a different look altogether. This is a pretty cool way of spicing up the design elements you use in your Instagram Stories.
Try playing around with different symbols and letters in different fonts to create breathtaking backdrops, accents, and much more.
- Create Overlays and Backgrounds
Instagram’s drawing tool can help more than just highlighting or coloring information in Stories. You can use the drawing tool creatively for creating color overlays and backgrounds.
You can also create translucent color overlays using the highlighter tool. Have fun making sneak peeks simply by adding background colors on top of images. These are some of the best features you can use for teasing new blog content, products, and more.
- Use GIFs and Stickers
With Instagram Stories, you get tons of GIF and sticker options for adding pizzazz and humor to designs. There are different icon styles that you can try out and even add quizzes, polls, hashtag stockers, and Q&As for further engaging the audiences.
Also, create your GIFs and stickers for the users to add to their Instagram Stories or even your brand.
- Downloading Instagram Stories
Instagram Stories offer brands, celebrities, and influential users users a unique way to share their day. Sometimes you may find an Instagram Story that you want to download for later since Instagram Stories are only accessible for a 24-hour period before disappearing. Lots of tools exist for downloading Instagram Stories, but the one that stands out the most is Story Downloader app. Using the Instagram Story Downloader, you can download any public Instagram Story without the user knowing. Whether the IG Story is an image or a video, Story Downloader will let you save it.
The Bottom Line
So, start creating amazing Instagram stories that will wow your viewers. Use stories to create CTAs for your site, engage the audiences with quizzes and polls, and showcase everything that is happening behind the scenes. Be right on schedule by timing your Stories and getting audiences into watching the same when they are most active on the platform.
Creating catchy and effective Instagram Stories will give your brand the exposure it requires within a very short period. Happy designing!