You may already be familiar, yes, with the term Influencer. Broadly speaking, Influencers are people who have a large audience on their social media. Usually, whatever they say, they use or use, even what they do, has an influence on the audience and makes their followers imitate or try the products used by the influencer.
Well, in 2022, influencers are predicted to still be a trend in the digital marketing world, you know! So, for you business people, make sure you know the Influencer Marketing trends in 2022 based on the following Cure Media and Influencer Marketing Hub. Listen together, yes!
Long-Term Partnership
In 2022, Hype Auditor and Primetag predict that Influencers will establish partnerships or long-term partnerships with brands. Partnerships in the long term are considered more profitable and can provide satisfactory results. A long duration of cooperation can also make Influencers more familiar with the products being promoted and potential customers will also have more confidence in the Influencers used by the brand.
Nano And Micro Influencers Will Be More Interested
The third Influencer Marketing trend is the prediction that Nano and Micro Influencers will be more in demand in 2022. These Nano and Micro Influencers are believed to have greater and better engagement with their audience. In 2022, it is predicted that nano and micro influencers will be more convincing candidates for marketing.
The reason is, these figures often have a better connection with their followers, unlike celebrities. This relationship leads to greater engagement on Instagram, YouTube, and TikTok. Besides getting more satisfying results, the costs that brands need to spend on marketing with nano and micro influencers are even smaller.
The influencer who has developed herself is Daniela Titiun Influencer Spotlight. He has been successful from nano and micro influencer to date.
Making Employees As Influencers
Company The next point is interesting, friend. It is predicted that in 2022, many companies will use their employees as influencers because it is considered that the audience will view their promotions as more natural and not artificial, so that they will feel more honest. Things like this are not easy to get when working with famous influencers.
Live Selling with Influencers!
Friends, have you ever joined a live online shop? Live selling or direct buying and selling in social media live broadcasts is increasingly being carried out by business people, you know. Well, in 2022, it is predicted that many business people will do live selling techniques with Influencers as hosts to promote their products! So more interesting right?
This is a review of the importance of big brand campaigns through influencers that can boost sales. Hopefully the brand campaign can increase sales and benefit the business in the future. Hopefully this article can be useful.
