How to disclose or channel not YouTube?
The doubt is not yours alone.
Every digital influencer, one day, was faced with this problem.
You can record good videos, have cool content, but your success on the platform depends on being found.
Even because great material without an audience totally loses its value.
But I bring good news to help you not waste your talent.
I want to show in this article that there is a solution even to promote a small channel, but with great ambitions.
For that, I’ve separated the 15 best tips to make your content rock on the internet.
Excited and curious to find out how to have a successful YouTube channel?
So let’s start!
1. Create great titles for your videos
Initially, your videos will be found on YouTube using the tool’s direct search.
Although it does not appear among the first results, it is possible to draw the user’s attention.
As he scrolls down the page to see the suggested options, the tip is to make sure the click is on your video.
And the best way to achieve this is to get the title of the material right.
You need two things here:
- be informative
- Be attractive.
It is worth taking a look at the “competitors” and seeking to differentiate yourself.
But you need to get the message across and make yourself understood.
Another important detail is the size of the title, which cannot be longer than 60 characters.
In fact, if you can be objective and instigate the user, this is the perfect formula.
2. Optimize your YouTube content for SEO
As the user searches, it is very important that your content appears right away.
Not sure how?
The secret is in SEO, an acronym for Search Engine Optimization.
It is nothing more than a content optimization work that favors its positioning ahead of the others as a search result suggestion.
If I were to give you a single SEO tip, it would be obvious: be careful about your keyword.
It matches the exact word or phrase that the user types in their search.
The idea, then, is that the visitor does his research and YouTube presents your video as one of the first options for him to know.
I have another article on keyword research that is worth reading.
But the two most important concepts are as follows:
- Search volume: the keyword must be of interest to the user and have a good number of searches per month
- Persona suitability: the term used needs to be related to the interests of your audience, as this ensures that the right people will be attracted to your channel.
You can find the best keyword suggestions at free tools like Google Keyword Planner and Ubersuggest.
Best of all, this optimization will help promote your YouTube channel on Google itself, bringing new visitors to your page from there.
3. Create clear and attractive thumbnails
Unlike what happens on Google, on YouTube, the results are presented with the title of the video next to images.
They are the thumbnails , a preview of the video that helps the user decide what content to consume.
Thumbnails will always be there, even if you leave them out.
Only, in this case, YouTube will generate an image automatically.
It is not ideal, as the platform does not analyze the best moment of the video to choose.
This is a commitment of the channel owner.
So, consider the following tips for creating your thumbnail:
- Try to create a quick identification by the user
- Worth a close-up of the face
You can also use a logo if you have one and want to reinforce your brand, preferably as a watermark in a corner of the image
Try some different effects, like text overlay, colored background, and contours around people or objects.
4. Make your YouTube profile as complete as possible
Once you start promoting your YouTube channel, do you know what the logical consequence will be?
Yes, the first visitors will appear on your page.
Only you are not yet a digital influencer, but a mere stranger.
So make sure they know who you are and what your channel is about.
It is very important (again) that you take into account the characteristics of your personas at this time.
The information you will include in the profile and the language used must match the audience you want to attract.
To understand better, think if a nutritionist used the language of YouTuber Felipe Neto to communicate with his audience.
Of course, it wouldn’t work.
So as not to make a mistake, say right away what type of content you are going to present.
This ensures that those who will stay there are actually interested in the videos – and this will generate important likes.
It’s also a good idea to get closer to the public.
For this, leave contact links, such as email, and for other social networks as well.
5. Maintain a publishing frequency
What’s the point of putting a lot of effort into promoting your YouTube channel if there’s no new content to check out on it?
This is basic, but worth the warning.
It’s like buying a newspaper that always has the same cover.
Or visit a blog where the articles never change.
Increasing the number of subscribers and views of your YouTube channel takes dedication and commitment. Although there are services where you can
buy YouTube subscribers as well.
If you want to attract real followers, you need to establish an update schedule.
And don’t forget that the content needs to have quality – not just publish out of obligation.
I see this tip as important especially as the results may take a little longer to appear than you would like.
There is no immediacy on YouTube unless you can get a viral video.
If the delay in gaining an audience annoys you and you stop publishing, then the results will be pretty bad.
Make the YouTube channel a project.
Take it seriously and secure your spot-on audience favourites.
6. Reply to comments on your videos
As you’re just starting out, you most likely won’t get 1,000 comments right after posting a new video.
By this I mean that you need to give individual attention to each user who watched the content and left a note below the video.
These comments are of immense value.
This is how your relationship with the audience begins.
Be grateful for the time the user spent on that action.
Please reply as soon as possible.
You can be sure that the audience’s engagement will be much higher once they see that you are interested in talking.
If your routine is hectic, take time each day to pay attention to comments.
Create your organization strategy, just don’t leave the user unresponsive.
7. Partner with other channels
To promote YouTube channel, this is one of the best tips.
Partnerships with channels that already have a good audience are great for attracting users to your videos.
But of course it cannot be with any channel.
Take your audience’s preferences into account again.
Where else do the people you care about consume content on YouTube Marketing Guide?
After identifying potential partners, it’s time to propose collaborative material.
Why not make a joint video?
Promoting this content tends to be positive for both.
In practice, one attracts new followers that until then were exclusive to the other.
This gives your channel more visibility, increases the number of video views and subscribers as well.
Just be careful not to force a partnership.
If there is no interest on the part of the other party, it will be a waste of time to insist on the matter.
8. Advertise your YouTube channel
I suggest you set aside an investment to try out advertising for your channel.
And don’t worry, you don’t have to invest lots of money.
There are very affordable formats to start promoting your YouTube channel.
The ad platform is the same Google Ads, formerly called Google Adwords, used for advertising in the search engine.
Explore the possibilities to define which best suits your budget and needs.
An interesting format is TrueView ads, which appear as a thumbnail on the platform’s watch page, alongside suggested and recommended videos.
It’s a nice option because you can pay per view.
That is, the simple display of the video does not generate costs for you, only when it is watched.
Therefore, it is worth paying special attention to the first five seconds.
The challenge here is to prevent the user from skipping the ad and not even seeing everything you’ve prepared for him.
9. Promote your channel on blogs and social networks
To promote your YouTube channel, any help is very welcome.
That is, promote your content on other platforms whenever you have the opportunity.
If you have a blog , it’s a good idea to embed video content alongside your articles.
You can also do this on partner blogs, targeting the same audience you target.
On social networks, Facebook and Instagram are almost mandatory dissemination platforms.
It is worth using them not only to announce new videos, but to create suspense and arouse the curiosity of followers about future content.
All this helps to generate a nice engagement, leading the audience to identify with the channel and feel close to you.
Think that, on Facebook alone, there are more than 125 million monthly users in Brazil alone.
Of course, you won’t be able to reach everyone with your disclosures, but how can you ignore such potential in front of your eyes?
10. Create playlists
As a YouTube user, you must have seen and used playlists, or playlists.
They can be created from nearby content, so that the user consumes the videos in sequence.
In a playlist, as soon as one video ends, the other starts automatically.
The strategy is excellent to keep the user connected with your channel.
Not to mention that each playlist has its own title, which creates a new opportunity to be found from user searches.
Playlist ideas depend on the type of content you share on your channel.
You can do a series, for example.
In this case, each new video represents an unprecedented episode.
Thus, one content ends up pulling the other, urging the user to keep watching or come back next.
11. Make interactive videos like Q&A
Why do users visit your YouTube channel?
It may be because of your authority and knowledge on a particular subject.
Or maybe because they identify with your way of expressing yourself.
Whatever the reason, they certainly have questions to ask.
People are curious by nature.
And if you can satisfy their queries, you’ll turn subscribers into fans and promoters, which only helps make your channel better known.
That’s why making room for the audience to submit questions and answering them on video is a great idea.
This user interaction creates a closeness and contributes to shaping a community, which is always important to the channel’s fame.
12. Use calls to action
Do you know what a CTA is?
The acronym for call to action is nothing more than a call to action.
It’s an invitation you make to the user to subscribe to the channel, like the video, share the content, in short.
Many youtubers do this right away, which may sound strange to certain audiences, but it prevents those who don’t make it to the end of the video from failing to perform the action you’d like.
There is no ready-made recipe.
If you want a tip, be objective and creative.
Treat the CTA naturally so that people’s adhesion to your invitation is also spontaneous.
13. Offer related content
Here, the same thing I said about playlists is valid.
Whenever you have content capable of connecting to another, be sure to establish that connection.
All it takes is an invitation to check out a new video, quickly presenting what the user will get if they do.
It is also worth suggesting related content but hosted on partner channels.
The important thing is that the audience perceives value in the offer.
Only then will you get the much-desired clicks.
14. Upload new videos to your email base
Promoting a YouTube channel goes far beyond interactions with your followers, whether on this or other social networks.
Their main brand, by the way, is in their relationship.
It’s something you can invest in by other means.
Create a landing page to capture the email addresses of people who are subscribed to your channel and offer them some advantages, such as being the first to send you news about your niche, product or service.
Why not create a personalized newsletter, with the face of your audience, so that they have one more way to contact you?
An excellent tactic for capturing your audience’s email is often offering rich material, such as an invitation to a webinar or an e-book.
To have access to the material, the user must register their email in a form on a landing page.
Later on, I’ll explain how to create yours.
15. Measure your results and improve your strategy
After putting into practice all the actions that best match your strategy, you need to monitor the results.
After all, there will always be some marketing effort that behaves better in practice.
Knowing this, you can invest in what offers the best return and make adjustments to what hasn’t worked very well.
To measure results, you need metrics.
And on the famous video platform, this is done through YouTube Analytics.
Among other information, you can find out:
What content is most watched;
Which ones generate more engagement, such as likes and comments;
How long, on average, users watch your videos.
This is valuable data for you to optimize your strategy.