If you want to enter international markets successfully, you need an appropriate content localization strategy that will help you tailor your messages to recipients, their needs, and expectations. If you think that Google Translate is enough to convince foreign customers to shop at your store, you’re far from the truth. So, why is content localization essential when going global? Keep reading!
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What is content localization?
To discuss the impact of localization on your international career, first we need to define it.
Content localization is a process during which specialists tailor your content to the culture, needs, norms and expectations of the target audience. Localization is much more than translation as it covers aspects such as UI, design, payment methods, formatting, currencies, regulations, proper names or even applied colors.
Why does content localization matter?
Quality content localization services enable efficient and transparent communication with the target group. If you’re considering going global, proper localization is one of the key factors determining your success.
Why is it so essential? Let’s discuss 4 reasons proving that content localization is a must when entering a foreign market.
4 reasons why your business needs content localization to succeed
1. Enter the market smoothly
As you know, regulations and systems vary from country to country. There are certain challenges you may face when entering a foreign market. Professional localization services will help you solve aspects related to law and logistics. Moreover, if your website is translated and localized properly, you minimize the chances of a potential cultural faux pas that could destroy your brand image.
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2. Gain a competitive edge over your market rivals
There are some countries where competing with local companies is extremely difficult. Tailoring your content and strategy to the target group will help you inspire trust in recipients and will convince them that you’re a reliable service or product provider.
3. Improve UX
Content localization shows customers that you’re reliable and that you care about them. Imagine shopping at a store which doesn’t display correct product sizes, specifications and prices. Pretty annoying, right? Professional services solve the issue and boost user experience.
4. Build relationships with customers
Improved UX equals customer trust and engagement. Communicating with potential buyers in their native language will help you build relationships. As you may guess, convincing users to stay will you for longer should quickly translate into improved sales and growing recognition.
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The takeaway
Professional content localization services and communication tailored to recipients are must-haves if you want to enter a foreign market, compete with local companies and convince potential buyers that it’s worth choosing your offer.
