Are you pouting already to get more views on your YouTube channel?
Hang on, we’ve got good news.
For starters, there’s no better time to launch a Youtube channel than now.
First, it’s the second-most visited website on the World Wide Web.
Second, you will be ahead of many future YouTubers who will face more struggle and competition than the present ones.
Now that it’s clear that you’re on the right track, let’s find out how to thrive on this platform and be successful by taking advantage of different promotional ideas.
Below is a list of all tactics that will help you gain easy wins to enhance your brand’s presence on YouTube. Additionally, we will discuss the advanced techniques which digital marketing services use to gain as much eyeballs as possible on their videos.
Let’s dig in.
Top 6 Ways to Get More YouTube Views
YouTube has become the go-to social media platform for a lot of people today, especially the millennials and Gen Z. Let us understand the top 6 ways of earning more views on this platform.
1. Are your basics up to snuff?
Lest you forget, YouTube is not just a video platform anymore for music videos and entertainment – it’s an established search engine of its own. So, if you’re learning to walk, it’s better to postpone your desire to race for a while.
To begin with, check the fundamentals and ensure you have covered the basics as mentioned below:
- An attractive and consistent visual identity (to create an emotional impression on the viewers. Also, you’d want viewers to know the nature of the content they can expect from you)
- An informative and engaging “About Us” section (to inform visitors about yourself, what you’re interested in, and things viewers can expect by subscribing to your channel)
- Correct and up-to-date contact details (so that future brand partners or customers can contact you)
2. Focus on your forte (and your target audience)
When aiming for more views on your YouTube channel, you need to optimize your marketing strategy. Also, you need to be specific about your goals plus the type of content that will help you meet your expectations.
Since you’re not making videos for a billion users out there, you need to see from the perspective of that particular audience and ask yourself why they would want to see you.
YouTubers like Markiplier have thrived because they’re ruthlessly specific about the type of content and the video titles of every post they make on their channel. His videos are mostly game playthroughs and come in particular titles like “THE LADY AWAITS | Resident Evil: Village – Part 1”. The main reason he has got 33.5 million subscribers today is that he focussed on learning from other gaming creators’ videos and deciding to differentiate himself from other YouTubers creating the same content.
3. Is your video title impossible to miss?
Your video content could be jaw-dropping or eyebrow raising, but if it doesn’t have a killer title then it won’t grab your audience’s attention. If you think your video is a must-see, you must give everything to create the best clickbait headlines that will force any viewer to watch your video.
People crave content that will offer them an escape from their mundane life. If you fail to do so, there’re a thousand others to satisfy their cravings. For instance, if you take a page out of YouTube giants like Joe Rogan and Lex Friedman, you will find their video titles are always to the point and bound to make you curious if it’s about something you’re interested in.
In short, you need to invest time in mulling over attention-grabbing titles rather than just using the first idea which pops up in your mind.
4. Create attention-grabbing thumbnail image
Do you know the first thing that a viewer sees when browsing a YouTube channel? It’s your thumbnail. The image that holds the power to build anticipation about what’s inside and tempt the viewer to click on it. On top of that, the thumbnail image plays a huge role in influencing the traffic as well as the watch time of a video.
In other words, they’re like billboards drawing the attention of a viewer to a video. Hence, always ensure to choose a thumbnail image that is compelling and represents your content perfectly. The three main aspects of an effective YouTube thumbnail are creativity, expressiveness, and eye-catching. To adhere to these aspects, use text, numbers, and images to make an attractive thumbnail for your video.
Remember that a YouTube thumbnail size is 1280 x 720. So ensure that after checking the colour and contrast, the size matches with the required dimensions. Finally, check the thumbnail on all devices, especially on mobile devices because that’s where most of your views will come from.
5. Taking advantage of metadata to get recommended after a popular video
Ever felt disappointed after finding out that nobody has seen your video? Well, you’re not alone. The absence of proper metadata is often one of the reasons behind low or almost zero views on YouTube videos.
Our biggest mistake is that we would rather search for help on other sites instead of taking a cue from the popular videos in our genre. Take a look at the top popular videos of the most subscribed YouTuber who posts content similar to your niche.
Remember, YouTube earns from the ads shown before or during a video. Hence, the algorithm keeps suggesting a video one after another. If you want to narrow down what people might like and the algorithm takes into consideration, they look for the following factors:
- Videos that are generally watched together
- Videos that a user has seen before
- Videos related by content (the ones that need keyword optimization)
You can only take advantage of the third point.
To win a high rank for your YourTube videos, you need to choose keywords wisely. While selecting your keywords, think like a librarian. Make sure to explain the video’s topic and define its complete category, and choose words that others can relate to when searching for that topic.
To help you get started, you can access the keywords of a competitor’s video by right-clicking on the web page and clicking on the View Page Source. Now press Ctrl + f then type the keywords, till you discover the list.
If you’re already thinking about copy-pasting a popular video’s metadata, think about your audience. Would they enjoy watching the same video again?
If the first video has left the viewer craving for more, think about what intriguing tangent you would want to explore. Contemplate what value your video can add to what they just saw.
Once you’ve found the answer, you will know better than before.
6. Increase views by creating a playlist
Once you’ve made a playlist on YouTube, you can reduce the probability of a viewer moving away from your channel to a great degree.
Because YouTube playlists work in the same way as Netflix. If uses have consumed your content once, they are more likely to watch another video from your playlist. Hence, when one video ends, the next video on the playlist will automatically start playing.
Sweating thelittle stuff is something to avoid in routine life. However, when it comes to amplifying your presence on YouTube, it’s worth the perspiration as a sound strategy can really make a difference. Remember, several YouTubers like you, are trying to provide value to an audience who are curious but impatient. In such a competitive environment, getting more views for your videos won’t be a walk in the park.
Nevertheless, if you are sticking to the best practices, creating relevant, consistent content, and engaging with the audience, your YouTube channel will not only achieve more views, but also grow at a steady pace.