Digital channels are taking over the marketing industry in this tech-driven world. They provide many mediums you can use to advertise your business to a wider market at a lower cost. This explains why many companies are moving from traditional marketing methods to digital channels.
As a matter of fact, the global digital marketing and advertising market is projected to rise to $786.2 billion by 2026. It will be double that of 2020 which was $350 billion.
This proves that more and more businesses are joining the trend because of its various benefits.
Dive in and learn about the 5 top digital marketing channels in 2022 you need to know.
1. Business Website
Most businesses are now committed to establishing their online presence and it all starts with creating a website. It is a must-have digital marketing tool for almost every company because the internet has a global market base.
You need to tap into it and attract more customers. Your business website is the best channel to use in your content marketing campaigns. This helps in boosting organic traffic because users will come to your site for relevant, insightful, and high-quality content.
On top of that, this in turn generates more leads. This is because most of the visitors are interested in your products and services.
The number of mobile users is increasing day by day worldwide. Many people now own smartphones and make purchases on them. So you need to embrace this golden opportunity and boost customer experience on mobile.
Wondering how? You need to optimize your business website for handheld devices to give your leads a seamless experience. For example, you can compress images, optimize font sizes and ensure your pages load quickly on mobile devices.
You should consider developing a mobile app for your business to enable customers to easily connect with it. It is the best mobile digital marketing option because clients always keep up to date with your products through notifications. In fact, many businesses all over the world have downloadable mobile apps. For example, in India, financial institutions, travel companies, hotels, TV stations, and online gambling platforms have dedicated apps. For the latter, many players can now enjoy games like online roulette real money India on them. The good news is that the site provides reviews of all the top online casinos. It also has free roulette games and top welcome bonuses, as well as tips, guides, and FAQs about the game and gambling online.
Email marketing has proved to be among the best digital advertising channels. It has a high success rate if done well. You just have to send the right messages to the right audience at the right time. This is key to improving the open rates of your emails.
You can also send personalized emails to your target audience and these are popular for boosting your conversion rates. The ROI of email marketing is said to be way higher than that of other digital marketing channels.
For example, according to Oberlo’s email marketing statistics, the average ROI for every $1 invested in email marketing is $42.
4. Organic Search
There are over 63,000 search queries on Google per second. Most of these are from different leads looking for various businesses on the internet. Remember there are so many and customers always go for those on the first page.
This means to win more leads, you need to ensure you have an SEO for your business to appear on top.
You have to conduct off-page and on-page SEO on your website. It involves using the right keywords you want your company to rank for. Moreover, you can also embrace link-building techniques such as guest posting that send signals to Google to rank your site higher.
5. Social Media
The number of social media users worldwide is said to have reached over 4.48 billion. This proves that it has a big market potential for your business. Social media has evolved from being a personal connection spot to something bigger.
Various channels like Facebook, LinkedIn, and Twitter are popular for driving qualified leads to many businesses. In fact, 93.33% of all internet users are on various social media channels.