There are millions of different brands out there: but some are beloved by most of the world and stand out against the rest. Whether they’re loved for their high-quality products, or their ethical business choices, being beloved is great for business!
These are five awesome companies that seem to have countless fans around the world, and why are people so infatuated with them?
Why Being Globally Popular Matters
Being globally popular is like free advertising for your company in any country. Once your brand becomes recognizably common and popular, it’s easy for people to automatically associate your brand with the products they use in their everyday life. Being favorably viewed also helps your company in the eyes of those who are concerned with ethical shopping.
To be globally popular, you need to connect with an audience, be clear with your intentions, have a good product, and keep a steady message going. If you can succeed in all of this: you’ll be set.
Google is loved because of the countless ways it impacts our daily lives. Instead of saying you’ll search for something online, most people say they’ll Google it. Beyond just name recognition, it also has helpful products like Google home and offers a lot of help in jobs and school with research.
Google also does humanitarian work and spreads information about lesser-known important figures in science and creative pursuits. This company knows its brand and leans into it.
Target has a public image of being a very clean, slightly-upper-end but affordable grocery store and general market. When compared to Walmart, it’s seen far more favorably in every country except for Australia, where it’s mostly seen as an extremely expensive store.
Oreo has incredible flavor on its side! Delicious, vegan, and nostalgic, this brand is able to cater to almost anyone’s tastes. The employer branding for Oreo also means that employees are proud to say they work for this company, which helps more people apply and allows Oreo to score higher-value employees.
Lowe’s has a lot going for it! From humanitarian and community support in the cities where it has a location to the nostalgia of being one of America’s oldest brands, a lot of people really love Lowe’s. This company is also known for keeping prices lower than other brands, which allows more people to afford to remodel their homes.
Dove is a very popular company because of how much it works to be ethical in its hiring, employment, and production. Beyond this, its advertising is often seen as more human and emotional, allowing people to feel seen on a personal level instead of just as consumers. This has resulted in major brand loyalty and customers that go for Dove before they consider touching any other brand.
Making a Good Impact Matters!
Making the right impact allows your company to become a household name and loved enough that people don’t consider other brands when they’re shopping. Although it’s a lot of work to build yourself up in this way: it’s worth it.