Mailers are a way of advertising effective lead generation services from King Kong. Also called direct mail advertising, they are frequently offered through the post office and include postcards or other one-page items.
What Can Be Mailed?
Direct mailers can be any small piece of mail that is sent to all the addresses in a certain area. The cost will vary depending upon the size and weight of the mailer as well as the number of addresses or size of the area that will be included. Common things to use in mailers include coupons, postcard-sized sales or advertising announcements, and leaflets. Businesses may work together to provide an envelope full of items and share the cost for the printing and delivery or work together on a coupon or advertising booklet. Paper-based products are used, so there are no full-size items or gifts in mailers. However, calendars and magnets are also suited to mailing easily.
Cost-Effectiveness
As mailing items are not overly expensive, and the post office provides the service directly, mailers can be an effective way to reach a large group of people in a timely and cost-effective way. Once designed, they can be used over and over, and a small discount, sale announcement, or another incentive, many people will choose to use that and to visit the business in the future. Though email may be cheaper or free, some people are more likely to open and use things that arrive in the mail. It is a way to grab their attention, as direct mail is becoming less common and more personalized. With the increased amount of emails that are received every day, there are more people who are choosing to unsubscribe or ignore emails they are not expecting, or they may be directed to the spam folder by the email provider. Using a traditional mailer service ensures that they arrive in person at the address and are included with their regular mail.
Do They Work?
Mailers are an effective way of reaching the customers and do still work in the community. They are most successful for businesses that are in the immediate area where the mailers are being sent, and some are more effective than others. Mailers that include a calendar, magnet, or useful information such as emergency phone numbers or cooking ideas are more likely to be used. Once they are in the home and are used, it keeps the name of the company within sight. Coupons are also a popular way to gain traffic as people will want to use them before they expire and may be more likely to try a new business or item if they are offered a discount or deal for that. Mailers that are offered in combination with other businesses are often enjoyed by those who receive them and are likely to be opened as they look for things that will benefit them the most. This also gets the names and information of every other business into the hands of the recipients.
