If you want your business to succeed, you need to start thinking outside the box. One way to do this is by using product stickers and custom labels.
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They may seem like a small detail, but in reality, they can be the difference between your campaign being successful or not.
Not convinced? We have spoken to professional sticker makers and collected four reasons why product stickers and custom labels are essential for your marketing.
1. Create a professional look
When it comes to creating a professional look for your product, custom stickers and labels are essential. They can help to enhance your brand identity and convey your message to customers.
When designing your stickers or labels, make sure to use high-quality images and fonts. Keep the design simple and easy to read, and make sure the colors complement each other.
If you’re not sure how to create your own stickers or labels, there are online design tools that can help you out with pre-designed templates and elements you just have to edit.
2. Stand out from the competition
It is becoming increasingly difficult to stand out from the competition, especially when it comes to marketing. Most companies are using the same marketing tactics over and over again.
It is time to stand out. Using stickers in your marketing campaign can not only enhance your packaging but differentiate your brand experience from your competitors.
While most businesses take great care when it comes to their product lines, many neglect the post-purchase experience. Why not create a beautiful unboxing experience with custom-made address labels or a security seal that greets your customers?
3. Increase brand recognition
Did you know that custom stickers are the OG social media? They are small and colorful, making them intrinsically sharable.
Printed on stickers, messages can travel way beyond your reach. Take advantage of that and use stickers in addition to your existing marketing campaigns.
When designing your stickers, make sure to use bright and eye-catching colors. You can also use fun and unique designs that will set your brand apart from the competition. Think about using an eye-catching material that grabs peoples’ attention. We love using holographic stickers or even fluorescent colors to achieve that.
4. The fly under the radar
Okay, this might sound counter-intuitive, but hear us out. Most of us immediately put up borders when it comes to advertising.
We do not want to be bombarded with messages telling us to buy, buy, buy. We tend to just shut down after a while.
Custom stickers are a great way to re-open that channel of communication. Especially when given away for free, they are not seen as an advertising tool. Instead, we think of them as gifts. And everybody loves a gift.
Use these positive associations to create lasting relationships with your customers and watch them keep coming back.
Now it is your turn! Make custom stickers and labels work for you with these tips. Let us know how you get on in the comment section below.